In its simplest form, Digital Marketing services is the process when one wants to attract customers through the use of digital media and technology. Further, expanding on this definition of digital marketing it includes managing the different forms of company’s online presence like its web sites, Mobile applications, and associated social media pages; in conjunction with online communications techniques which uses search engine, social media, e-mails online advertising etc.
The major advantage of digital marketing is that the reach to the targeted audience is possible in a cost-effective and measurable way. The other advantages of digital marketing include increasing brand loyalty and driving online sales.
The benefits of digital marketing include:
Global reach- find new markets and trade globally for only a small investment though your website
Lower cost- reach the target set of customers at a much lower cost than the traditional marketing
Measurable results– provide 1detailed information how customers use your website or respond to your advertising.
Openness- build customer loyalty and create a reputation like ease of doing business
Personalisation refinement in customized offering based on historical inputs
Social currency–Use content (images, videos, articles) to build engaging mass campaigns
Improved conversion rates- customers are only ever a few clicks away from making a purchase through your website
In its simplest form, Digital Marketing is the process of identifying, anticipating and satisfying customers' through the use of digital media and technology. Further, expanding on this definition of digital marketing it includes managing the different forms of company’s online presence like its websites, Mobile applications, and associated social media pages; in conjunction with online communications techniques which uses search engine, social media, e-mails online advertising etc.
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